1. Specification precision — the biggest mover

Quotes built from "standard specification" placeholders shift dramatically later. The same brief at different spec precision varies by ±30%. The honest path is to bid only after the detailed-design set (100+ sheets) is complete.

2. Scope inclusions

"JPY 50M total" means different things across contractors:

Compare "what is included" in a table, not just the bottom line.

3. Contractor experience

Luxury-residence specialists have built-in slack and craft knowledge; volume-builders optimise for repeatability. Asking either to work outside its lane adds 10–20% premium.

4. Risk pricing

Ground, neighbours, labour availability. "Just-in-case" buffers can vary 2× between contractors. Experienced firms price tight; defensive firms pad heavily.

5. Running a clean comparison

Send the same detailed drawings and spec to three contractors with a fixed response template. "Best explanation wins" beats "lowest price wins" every time.

Quote comparison is mainly about discovering what's missing. Half the gap between bids is scope, not price.